Zazba: An Introduction

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Zazba, a registered Trust, acts as a beacon of hope and transformation in the lives of underprivileged children and youth. Adopting a comprehensive approach to development, its mission is to provide exceptional education and methodologies to pave the way for a brighter future.  Founded on the unwavering passion ("Zazba") of six dedicated women trustees and supported by over 20 members and volunteers, it aims to enhance the living conditions of society's less fortunate children, with a firm belief in their potential to rise above their circumstances. Zazba trust began its efforts in the rainforest area of Garbhanga (Assam) in 2020 with one school and 7 students aiming to leave a lasting impact on the community. Today, it has 2 schools (a newer one in Narling) with almost 60 students and 5 teachers, actively working towards creating a brighter future for the children.

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Motivation for Joining Zazba

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Growing up in Assam, I witnessed firsthand the lack of resources in Northeast India, particularly in education for the underprivileged. The region faces significant challenges due to limited government resources and a scarcity of educational institutions catering to vulnerable populations. Driven by a desire to make a tangible difference, I joined Zazba in September 2023 as a Marketing and Analytics Manager. My decision was fueled by a commitment to enhancing educational opportunities for underprivileged children, aiming to equip them with the tools they need for a brighter future.

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My Role at Zazba

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As the Marketing & Analytics Manager at Zazba, my responsibilities were centered around enhancing our online presence and engaging with a broader audience to amplify our mission. This role encompassed various tasks aimed at maximizing our visibility and effectiveness:

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• Website Design Enhancement: Leading a cross-functional team, I spearheaded website design improvements for Zazba. By enhancing user experience and interface aesthetics, we aimed to create a more engaging platform for our audience.

• SEO Implementation: I implemented SEO best practices, integrating advanced web analytics and tracking tags to optimize our website's performance. This strategic approach aimed to boost our search engine ranking, thereby increasing our online visibility and reach.

• Social Media Campaign Development: Developing social media campaigns on platforms like Instagram and Facebook, I leveraged analytics to optimize our strategies. By analyzing data and metrics, we tailored our campaigns for enhanced brand visibility and measurable improvements in reach and engagement.

• Data Analysis: Utilizing the R programming language, I conducted an in-depth regression analysis to explore the relationship between education levels and employment rates. This analytical approach provided valuable insights that informed our strategies and decision-making processes.

 

Accomplishments at Zazba

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In my past few months at Zazba, I successfully spearheaded initiatives that not only enhanced our digital footprint but also directly contributed to our mission's visibility and support. Notably, I orchestrated significant enhancements to our organisation website on Wix, refining user experience and interface aesthetics. These improvements led to an impressive 80% increase in visitor engagement and retention rates, demonstrating the effectiveness of our revamped platform. Additionally, I implemented SEO best practices on our website, seamlessly integrating Google Analytics and Google Tag Manager. These strategic maneuvers not only bolstered our website's performance but also enhanced its search engine visibility, effectively broadening our reach and accessibility to potential supporters and contributors. 

 

Furthermore, my strategic adjustments to the organization's Facebook and Instagram channels yielded remarkable results, substantially elevating our brand's visibility and engagement metrics. As a result, we witnessed a notable surge of 150% in our community's size, indicative of our growing impact and resonance among our target audience

 

Through these concerted efforts, we successfully amplified our mission and magnified our influence across various digital platforms, solidifying Zazba's position as a catalyst for positive change in underprivileged communities.

 

Key Learnings

 

My journey with Zazba has been incredibly enriching, offering me invaluable insights into the transformative potential of digital marketing within the non-profit sector. I've come to recognize the pivotal role of establishing a robust online presence in today's digital landscape, particularly for organizations striving to expand their societal footprint. Additionally, this role has provided me with the opportunity to hone essential skills in SEO, web analytics, and social media marketing, all of which are indispensable tools for any marketing professional navigating the digital sphere. In essence, my journey with Zazba has not only bolstered my professional acumen but has also deepened my dedication to effecting positive change in society, fostering a renewed commitment to leveraging my skills for meaningful causes.