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About me

Hello

Welcome! I'm Banshika, a digital marketing specialist with a passion for creating impactful online experiences. With a knack for blending creativity with data-driven strategies, I thrive on helping brands connect with their audiences in meaningful ways. Dive in to learn more about my personal journey, how I transitioned to digital marketing, and a lot more about me.

Roots & Wings: My Story

Hello, I'm Banshika Bhimsaria (she/her/hers), a recent graduate from the University of British Columbia, Vancouver, with a BA degree in Combined Majors in Economics and Political Science. 

 

My roots lie in a small town, Diphu, in Assam, a north-eastern state of India, which I proudly call home. While I call Diphu my home, I spent a decade of my life attending one of the finest boarding schools in the country, The Assam Valley School in Tezpur, Assam. My formative years here instilled in me the values of diversity, curiosity, and the pursuit of excellence and were instrumental in shaping me into who I am today. Blessed with the opportunity to learn amidst a diverse community of students and educators from varied backgrounds, I gleaned invaluable lessons beyond the confines of textbooks. It was here that I discovered my passions and nurtured a deep curiosity to explore the rich tapestry of global cultures.

 

I consider myself fortunate that my father's extensive travels allowed me to explore life beyond my immediate surroundings, exposing me to different states and countries. Observing the disparities across different regions only fueled my curiosity to decipher their underlying causes. I realized that despite its title as the "tea garden of the world," Assam often finds itself neglected, despite its vast potential contributions to the country. These observations from my upbringing and my desire to make a difference in these disparities, instilled in me a profound fascination with Economics and Political Science from an early age. Hence, I resolved to pursue my specialization in these fields at UBC.

 

Throughout my academic journey, I became increasingly intrigued by the economic and political disparities among regions. I sought to understand the origins of these variations and their global ramifications. To unravel these complexities, I engaged with a diverse array of subjects and experiences, expanding my horizon beyond the realms of Economics and Political Science. I ventured into writing, data analytics, marketing, and content creation, among others, in pursuit of a holistic understanding of these complex issues. 

 

My thirst for knowledge is insatiable, driving me to continuously explore and learn well outside the boundaries of my formal education. My experience at UBC encompassed a broad spectrum of extracurricular engagements, leadership roles, and professional opportunities. Each day brought a new lesson, whether through volunteer work, internships, co-op roles, or temporary assignments. I navigated a diverse array of roles, from student leadership and content creation to corporate relations and marketing. This journey was instrumental in refining my preferences and aspirations, allowing me to discern not only my passions but also the paths less aligned with my envisioned future. It was amidst this rich tapestry of academic and professional explorations that I discovered a profound affinity for digital marketing and data analytics, areas where my true interests and passions converge.

As I stand at the crossroads of academia and the professional world, and venture further into digital marketing, I carry with me the lessons learned and the insights gained from my background in economics and political science. I am excited for the opportunities that lie ahead and am committed to making a meaningful impact wherever I go. 

What Drives Me: My Core Values

At the heart of my work lies a set of core values that not only guide my actions but also define who I am as a professional. These values are not just words on a page; they are the driving force behind every campaign, strategy, and interaction I undertake. They embody my unwavering commitment to excellence, innovation, and client satisfaction. 

Creativity

I thrive on bringing innovative ideas and unique approaches to campaigns and content. Whether it's crafting attention-grabbing ad campaigns or developing engaging social media content, I am committed to capturing the audience's attention and leaving a lasting impression.

Continuous Learning

I am dedicated to continuous learning and growth, both personally and professionally. Embracing a commitment to ongoing learning and quickly assimilating new information, trends,& technologies in the digital realm fuels my drive to stay ahead of the curve and deliver innovative solutions.

Analytical

Thinking

My academic background has honed my ability to approach problems analytically. I leverage data and insights to measure performance, drive decision making, and  inform my digital marketing strategies, ensuring they are not just creative but also grounded in sound analysis.

Customer Centricity

I believe that truly understanding and empathizing with the target audience is essential for creating impactful campaigns. Hence, I prioritize the needs and preferences of the target audience, to ensure that marketing efforts are relevant and value-adding to their experience.

Effective Communication

Clear and persuasive communication is at the center of what I do. Whether it's crafting a compelling campaign, developing engaging copywriting, or presenting findings to stakeholders, I prioritize effective communication to convey messages that resonate.

Team

Spirited

I work effectively with team members, other departments, and external partners to achieve our common goals. By fostering open communication, mutual respect, and a shared vision, I contribute to a collaborative and supportive work culture where everyone can thrive and excel.

Beyond Business: Hobbies and Interests

Welcome to my world beyond business, where the vibrant threads of books, travel, coffee, and creativity intertwine to reveal a glimpse of who I am outside of the business realm. Explore the enchanting chapters of my life that go beyond the confines of work, offering a peek into my passions, inspirations, and the moments that bring me joy and fulfillment.


 

  • Reading is not just a hobby for me—it's a way of life. You'll never catch me without a book in hand, always ready to be whisked away into new worlds, no matter where I am or what time it may be. 

  • I live on coffee and on most days need it in an IV. As Lorelai Gilmore rightfully said “"I stop drinking coffee, I stop doing the standing and walking and the words-putting-into-sentence doing." So, need a coffee buddy? Just ping me—I'm always up for a caffeine-fueled adventure in a cute cafe! 

  • I'm a travel enthusiast through and through. Growing up, my parents were always on the move, and as the "family on wheels" meant that my love affair with traveling started at an early age. With stamps from 20+ countries gracing my passport, I've had my fair share of adventures across the globe. 

  • Whether it's crafting fictional worlds or weaving poetry with words, writing is my ultimate muse. Since the age of 10, I've been sprinkling my creativity into local papers and school publications. Am I any good? Well, that's up for debate, but there's something exhilarating about penning tales, it's like unleashing a storm of imagination every time!

  • I cherish the art of writing handwritten letters in the old-school manner, complete with a wax seal and stamp. If we're friends, you can be certain that, at some point, you'll receive one of these personalized letters from me.

  • My two furry sidekicks are the real MVPs. From endless belly rubs to impromptu dance parties, I'd move mountains for my dogs. Because let's face it, life is just better with a wagging tail by your side, or in my case two waggin tails. 

  • I suffer from intense Lisztomania! Music is essential to me, and nearly every day, I have some form of melody floating in the air—usually a Taylor Swift anthem. I'm such a devoted Swiftie that even my fur babies bear names inspired by her songs: August (lovingly known as Auggie) and Archer (or Archie for short)!

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